Wundrful World of Christmas- an immersive Christmas Adventure - London & Sydney
Wundrful World of Christmas blends cutting-edge AI technology with creative storytelling to deliver a truly personalised and magical visitor experience. As part of their mission to redefine immersive attractions, Wundr partnered with Hawthorn & Kent and GoPhoto to introduce a custom-built photography solution that enhances the journey from the moment guests arrive.
Simultaneously opening Wundr experiences in Australia and England, the Wundr team has partnered with Hawthorn & Kent to integrate high quality photo solutions designed to ensure families can capture a slice of Wundrful magic to take home with them. With a unique ticketing requirement—ensuring every family receives a complimentary printed photo—we created a seamless system that rewards guests instantly while still offering engaging upsell opportunities. Visitors can take home their gifted print and then personalise their digital moments further with optional backgrounds and additional purchases, supported by an intuitive, guest-first workflow.
Key Solutions
Integrated photography experience tailored to the Wundr: London attraction
Complimentary printed photo included for every family via ticketing integration
Automated first-photo redemption for seamless guest gifting
Optional digital backgrounds and upgrades for additional purchases
Smooth guest flow from capture to order to print
Flexible GoPhoto platform supporting upsells without friction
Fast-processing system designed for continuous high footfall
End-to-end operational support during launch and peak periods
Customised content aligned with the Wundr brand aesthetic
Hardware
2 Capture Towers
2 Standing Order Kiosks
1 Print Station
