PrimEvil - Norfolk
PrimEvil is one of the UK’s leading scare attractions, transforming ROARR! into a night-time world of horror, atmosphere and live-action experiences. Working closely with the PrimEvil and ROARR! teams, Hawthorn & Kent delivered a flexible, high-impact photography solution designed specifically for outdoor use and rapid operational changes.
Using the existing ROARR! setup as a foundation, we adapted and extended the system to serve both PrimEvil and the park’s Halloween night time event. Our equipment was designed to switch seamlessly between experiences—allowing the venue to maximise efficiency, reduce downtime and deliver a thrilling guest photo moment that matches the energy of the event.
Key Solutions
Adaptation of ROARR!’s existing photography system for PrimEvil
Flexible configuration supporting both PrimEvil and ROARR! Halloween events
Outdoor-ready setup designed for low light and atmospheric environments
Seamless switch-over between daytime and night-time attractions
Smooth guest flow from capture to order to print
Integrated digital and print journey powered by GoPhoto
Operational support throughout the Halloween season
Scalable system ready for future event growth
Hardware
1 Capture Tower
1 Custom Camera Kit
2 Standing Order Kiosks
1 Print Station
Switchable dual-event configuration
